New product models practice, shortcomings, and desired improvements by V. S. Mahajan

Cover of: New product models | V. S. Mahajan

Published by Marketing Science Institute in Cambridge, Mass .

Written in English

Read online

Edition Notes

PRIORITY 3.

Book details

StatementVijay Mahajan, Jerry Wind.
SeriesWorking paper / Marketing Science Institute ;, report no. 91-125
Classifications
LC ClassificationsIN PROCESS
The Physical Object
Pagination38 p. ;
Number of Pages38
ID Numbers
Open LibraryOL1281760M
LC Control Number92139057

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Figure 1: Tradeoffs in New Product Development (from Dahan and Hauser ) Drew: The full citation for Dahan and Hauser is: Dahan, Ely and John R.

Hauser (), "Product Management: New Product Development and Launching," Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, (June), File Size: KB. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models.

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